As humans, we learn largely through stories. Stories make life come alive. We cannot describe who we are or what we do without telling stories. Same holds true for your business. What's your business' story? How do you share your story with your customers?
Marketing is largely the organized and compelling telling of your story through messages, branding, websites, promotional products, literature, videos, emails, tradeshows, and many other means. How are you telling your story? Simon Sinek, one of today's leadership gurus says there are "two ways to influence human behavior: you can manipulate it or you can inspire it.” How does your marketing inspire your customers?
A marketing strategist will help you better understand your customer, what’s important to them, and what problems they need help solving. When is the last time you spent time to really understand what your customer had to say about your company, your service, your products, and what additional products and services they are looking for in order to better serve their customers?
Why Branded Merchandise Matters
Gifts That Keep On Giving 58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window. Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium
The main reason for keeping a promotional product is usefulness
At McAlister Marketing, our goal is to help you grow your business through understanding your customer, and devising marketing strategies and programs to enhance your marketing activities. Growing your business is our goal, marketing is the method.
Our services include market research, Voice of Customer, marketing assessments, strategic planning, and good old fashioned foundational marketing. Our complimentary logoed merchandise business helps extend branding to items that you may give to customers and prospects, use for sponsorships and tradeshows, or provide to employees. Branded merchandise advertises for you, when you are not there.
McAlister Marketing's Promotional Product business is now powered by American Solutions for Business!
American Solutions for Business is a highly rated nationwide company, and offers a wide array of benefits including an expanded portfolio of products and services.From our humble beginnings in 1981 in rural Glenwood, Minnesota by Larry Zavadil, who grew up on their family farm in the area, American has evolved into a leading provider of printing, promotional products, office supplies, logo apparel, marketing solutions...and much, much more.Today, American is an employee owned company and the home office remains in Glenwood, providing more than 200 jobs in the local community. McAlister Marketing will help you represent your company, your clients, and your brand with the right promotional product. The key to a successful promotional product is choosing a product that is not only useful, but also represents your business well. We can help you put your logo on pretty much anything – give us a call, we’ll present you with a selection of items in your budget range.
Curious? Have questions? Interested to learn more? Call today! 651-688-0977