Specializing in strategic marketing, McAlister Marketing believes there should always be a method behind the marketing. When building a house, one starts with a blueprint. When creating marketing plans, one must also start with a blueprint.
McAlister Marketing will help you build your marketing blueprint and then design marketing plans to ensure your marketing goals are headed in a successful direction. From the strategic to the tactical, we’ll get your marketing on the right track.
Our services include market research, Voice of Customer, marketing assessments, strategic planning, and good old fashioned foundational marketing. Our complimentary logoed merchandise business helps extend branding to items that you may give to customers and prospects, use for sponsorships and tradeshows, or provide to employees. Branded merchandise advertises for you, when you are not there.
Voice of customer research to ensure your customers’ needs are understood Market research for targeting the right market segment Design and implementation of marketing plans Product launch Tradeshow strategy and management Promotional Products Augmenting existing marketing staff
Services are performed by working in collaboration with the client and their organization to understand, validate, and select the most appropriate strategy and tactics for the business. This process may include an assessment, voice of customer, development of strategy or marketing plans, and measuring marketing programs for success. Consulting is available by project, by the hour, and by retainer.